Filtro
Brandbook
A crafted creative direction built to elevate brand expression.
Sworn created the visual identity for Filtro, an upcoming entertainment series, developing a brand designed to support its launch and future growth.
(Research)
The objective was to create a visual identity that felt playful yet refined, appealing to both teenagers and adults while reflecting the series' entertaining nature.
(Process)
From concept to delivery, we developed Filtro's visual identity, defining its logo, typography, color palette, and brand system to create a cohesive foundation for the series.
(Results)
The project delivered a ready-to-use brand foundation, supporting the production of the first episodes and providing a consistent identity for future seasons.
