SurDAF
Campaign
A complete brand relaunch produced from concept to delivery.
For SurDAF's rebrand, Sworn created a complete photo and video campaign that defined the brand's new visual identity.
(Research)
The objective was to establish a clear distinction between SurDAF and the main DAF brand, creating a more defined identity for the Southern Spain market.
(Process)
From concept to delivery, we handled creative direction, photography, video production, and post-production, delivering a cohesive campaign supported by a brand book for future content.
(Results)
The rebrand laid the foundation for an ongoing collaboration, with Sworn continuing to manage and produce content for SurDAF's social media marketing.
